What Buyers Look For In Summer Viewings
Summer viewings bring out the best in properties—but they also heighten buyer expectations. Find out what stands out most to viewers during the warmer months and how you can make your home shine when it matters most.
Summer offers perfect conditions for property marketing with its extended daylight hours and blooming gardens. With more active buyers in the market, standing out becomes crucial. Here's how to make your property shine during summer viewings.
1. Embrace Natural Light
Maximize the summer sunshine by opening all curtains and blinds. Position mirrors strategically to amplify light and create a sense of spaciousness. Consider repainting dark walls with neutral tones to brighten rooms and reflect more light.
2. Showcase Outdoor Living
Summer buyers place high value on outdoor spaces. Ensure your garden is well-maintained with trimmed lawns and tidy flower beds. Set up inviting outdoor furniture to demonstrate the entertaining potential, and add colorful planters to enhance visual appeal.
3. Create a Refreshing Atmosphere
Combat summer heat by ensuring good ventilation before viewings. Use subtle natural scents like citrus or lavender to create a welcoming environment. For vacant properties, regular ventilation prevents musty odors that can deter potential buyers.
4. Perfect Your First Impression
Enhance curb appeal by maintaining clean entrances, windows and driveways. Remove weeds, pressure wash paths, and add welcoming touches like potted plants or a seasonal door wreath to create an inviting entrance.
5. Manage Temperature
Provide a comfortable viewing experience by keeping your home cool. Manage sun exposure by closing curtains in sun-facing rooms during the hottest parts of the day, and use fans to maintain airflow throughout the property.
6. Emphasize Lifestyle Benefits
Highlight summer-specific advantages of your location, such as proximity to parks, cycling routes, or popular outdoor venues. Help buyers envision the summer lifestyle your property offers beyond its four walls.
7. Style with Seasonal Touches
Update your interior styling with light fabrics, bright cushions, and summer-inspired décor. Small details like a water pitcher with fresh fruit or flowers can create a lasting positive impression on potential buyers.
While summer naturally enhances your property's appeal, thoughtful preparation makes all the difference. By focusing on light, freshness, and outdoor living, you'll create a memorable viewing experience that resonates with buyers in this competitive season.